Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

 

Scion announced the launch of its brand campaign “What Moves You” featuring its own unique “Scion Story.” The campaign launched in September and continues with targeted high-profile broadcast, print, online and out-of-home placements next week.

“The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have expanded Scion’s target audience. While these new products have successfully increased awareness of the lineup, many people have only a vague understanding of Scion’s uncommon brand attributes,” said Doug Murtha, Scion vice president. “With this in mind, the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand.

“People know that Scion makes iconic vehicles that are built with the highest level of quality, but they might not know what Scion stands for and what makes it unique. We’re truly proud to showcase the brand’s story in the new campaign, to clearly tell people who we are, what we support and more importantly, what moves us.”

Appearing prominently on the brand’s website, The Scion Story describes the colorful automotive brand’s history and plainly spells out its core beliefs. For example, it states, “We know that we are not the biggest car brand and we don’t want to be. What we do want is to provide a unique and better alternative that is right for today’s new car buyers.” This story describes Scion’s goal of offering quality cars that owners will want to personalize, with a simple purchase process that is enjoyable, and details the brand’s support of emerging talent in the art, music, design and automotive enthusiast realms.

“Since the brand launched nearly 10 years ago, Scion has had an affinity for the creative arts that has resulted in helping more than 1,700 artists follow their passions,” added Owen Peacock, Scion national marketing and communications manager. “Our support of emerging artists is and always has been a cornerstone of the brand, and we bring that to light by featuring them and their personal stories as key parts of the campaign.”

Specifically, the “What Moves You” campaign incorporates Scion creative partners, their stories of what moves them and how Scion has supported them to achieve their goals. The broadcast spot features Scion collaborators like artist Neil Krug, automotive designer Troy Sumitomo, professional racing driver Michele Abbate, and musician Prince Terrence and his band Hussle Club.

Source: Toyota

Two more great Yelp reviews! Thanks so much for sharing your feedback. Congrats to the whole team on a job well done!

Gina M.
Littleton, CO
Oct 08, 2012

I leased my car with Mountain States Toyota and have not had any problems at all in the 2 1/2 years I have been working with them. From the leasing experience, to the scheduled maintenance, each visit has been top-knotch!

I was in the neighborhood and decided to pop by to see if I could have my oil changed (I live about 20 miles away) --- I didn't have an appointment and asked Romny Ames if they could fit me in. Romny was super friendly and said it was no problem and that they would be able to help me out while I waited.
In no time at all, my oil was changed, my car was washed and I was out the door!
Romny was professional, helpful, and courteous and I would not hesitate to make the drive back up to Mountain States for my next service call and would definitely consider doing business with them again once my lease is up! Thank you!

Read more Yelp reviews here!

Our Monday driving tip this week is to turn your lights on during the day!

A Canadian study from 1994 found that people who drive with their headlights on during daylight hours have an 11 percent decreased risk of being in an accident with another automobile.

Toyota supports Hiring Our Heroes

Toyota's Ultimate Smartphone Accessory: A Mini-Car

 

Toyota is demonstrating a new single-seater concept car at this year's Ceatec electronics show that works as a giant extension of the driver's smartphone.

The company's "Smart INSECT" vehicle has a pad in its dashboard for mobile handsets, from which it syncs online services while also providing wireless charging. It is billing the electric car as a networked device that will support users on the road much the way their phones do when they are on foot.

 

The INSECT, whose name stands for "Information Network Social Electricity City Transporter," is packed with features now commonly found on phones and tablets. As a potential driver approaches its front, the car uses facial recognition to identify them, and the individual can then use voice and gesture controls to make queries or open the door and trunk.

Toyota's concept can communicate with its driver's home while on the road, checking whether the front door is locked or the settings of the air conditioning. The car has a large LCD display above the steering wheel that also shows information from the smartphone it is synced to.

"This car is based on the concept of connecting people, cars, and homes. It was developed by an IT engineer and has technologies such as telematics built in," said Yuji Amano, a group manager at Toyota.

The car links into to the "Toyota Smart Center," a platform that connects electric and hybrid cars with buildings and power companies, with the goal of making everything more efficient.

By accessing users' smartphones, Toyota will also gain access to information about its customers beyond their driving habits.

"The car uses data gathered from customers' actions to predict what they will do and suggest information to them," said Amano.

"One example might be in navigation, where the system uses what the user has done so far to suggest a destination."

Another example is advertising. In a demonstration, the INSECT takes a young woman to her favorite convenience store, then suggests a new snack that has recently gone on sale.

The car is based on Toyota's Coms personal electric vehicle, which sells in Japan for about $9,000. The Coms can reach speeds of 60 kilometers per hour, and can drive for about 50 kilometers on a six-hour charge.

The Ceatec show, Japan's largest consumer electronics exhibition, runs in Makuhari, just outside of Tokyo from Tuesday through Thursday.

Source: Computer World

Two more awesome reviews on Yelp! Kudos to the entire team!

 

Joe S.
Denver, CO
Oct 01, 2012

"The Service Director, Jeff and Assistant Service Manager, Mike worked with me on a very expensive after warranty repair. The repair was completed on time. Mountain States impressed me as being very competent in technically difficult repairs."

Giuliano H.
Littleton, OH
Oct 01, 2012

"If there was an option for more stars I would give them to these guys. The best car shopping experience I've ever had. No pressure, no trying to push you more services and warranties.

This is a customer-oriented dealer and they demonstrate it. Big thumbs up for the service, attention and professionalism demonstrated by Felix Warwas, Jacob Morin and David Cadena, who made it possible for me to bring home the car I wanted with no hassle."

Read more reviews HERE!

Traveling with kids? Here are 5 great tips for using a booster seat!

 

Five good booster seat habits:

• Use a booster seat correctly in a back seat every time your child rides in a car.
• A booster seat uses no harness. It uses the vehicle's lap and shoulder belts only. Be sure the safety belt is properly buckled.
• Booster seats are not installed tightly. They sit on the vehicle seat; the child buckles the lap and shoulder belt and wears the safety belt like you do. Never use only the lap belt.
• Use the vehicle's lap and shoulder belts on every booster seat. Never place the shoulder belt under the child's arm or behind the child's back.
• Be sure all occupants wear safety belts correctly every time. Children learn from watching you.

Source: She Knows