At Mountain States Toyota we offer new Toyota cars in Denver, along with used cars, trucks and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for in Denver, or nearby Boulder, Lakewood, and Aurora.
Thursday, December 27, 2012
Wednesday, December 26, 2012
Thursday, December 20, 2012
We've received a positive review on Googe+Local!
Thanks to Akmal, whose feedback told us we provided "great service"! We appreciate the feedback! View more customer reviews on our Google+Local page.
Great work, John, on earning this 5-star review!
"Great leasing experience. Our Salesman, John Saldivar, was awesome and went the extra mile for us. We will definitely lease/purchase our next car from Mountain States Toyota.They treat the Customer right."
Thanks for the feedback! You can check out more customer reviews on our Yelp page.
Thursday, December 13, 2012
Tuesday, December 11, 2012
Cherished Toyota Tercel makes journey from Oregon to fulfill a father’s wish
Albert Lea, Minn., commercial real estate broker Tom Leland normally doesn’t hug his cousin Mike Malepsy. But he did on Saturday.
Malepsy drove a 1984 Toyota Tercel SR5 with nearly 422,000 miles on it from Medford, Ore., to Albert Lea, Minn. last week. He arrived Friday night, then gave his cousin the surprise Saturday. The car had belonged to his father, Tom Malepsy, who loved to take it hunting and often boasted about what a well-built automobile it was. He loved the car, and before he succumbed to lung cancer in February 2011, he wanted his godson, Leland, to have it.
Mike Malepsy is a 1968 graduate of Albert Lea High School. He didn’t tell anyone except his wife, Bonnie, about his journey. The drive logged 1,980 miles on the car. Malepsy said he traveled an average of 45 mph, with cars zooming by at 75 mph. Before hitting the Great Plains in Nebraska, the drive required the little car to do some climbing.
“Every hill, even if it was a little gradual, I was falling to 30 mph,” he said.
But the Toyota made it, mostly via Interstate 80. He drove 13 hours the first day to reach Wells, Nev., then 13 hours the next day to Cheyenne, Wyo., before going 15 hours to reach Albert Lea. In fact, the most stressful part, he said, was encountering heavy traffic in Omaha and Des Moines.
He estimated that he spent about $185 on gas the entire way.
Bonnie said Tom Malepsy liked how little maintenance the car required.
“He loved that car,” she said.
Tom Malepsy, who retired in the early 1970s, bought the Tercel used around 1990, Leland estimated.
“He was hooked on Toyotas after that,” Leland said.
Of course, his wife, Clarice, drove a Toyota Camry, albeit a newer model. She died in August 2004.
Tom Malepsy made his living in real estate in Albert Lea before moving to Oregon when he retired, but he maintained ties to Albert Lea, coming back for class reunions and to see family.
He would tow the Toyota behind his motor home on trips. Sometimes, he would head out from Medford, where he lived, in just the car, often going hunting and fishing in eastern Oregon and Wyoming. The Tercel SR5 has four-wheel drive, and that low gear helped him get to off-road places, even in snow.
“The car never got stuck,” Bonnie said. “He would take it in sagebrush and snow.”
Mike added, “It would be pushing the snow with the bumper and we still would make it through.”
Tom even sometimes hauled a 12-foot lake boat atop the car. He also took the car to Baja California in Mexico, to Albert Lea, to Wisconsin and even to Niagara Falls, N.Y.
The mothers of Mike Malepsy and Tom Leland are sisters, and Leland, a 1978 graduate of Albert Lea High School, is named for Malepsy’s father. Tom Malepsy and Leland’s father, Ken Leland, also were business partners in realty in the 1960s.
Mike Malepsy met Bonnie while going to college in Colorado and the two have lived in Medford since 1974. They moved there because his father lived there.
Everyone thought Mike was pheasant hunting when he really was driving the Tercel. On Saturday morning he drove to Tom Leland’s home north of Albert Lea. Tom wasn’t there, so he drove to the new Leland Realty office at First Avenue and Main Street and surprised Ken Leland, who let Tom know the Tercel was waiting at the office.
Tom was south of Thompson, Iowa, pheasant hunting. He arrived in Albert Lea around 1:30 p.m. and set his eyes on the cherished automobile that belonged to his godfather.
“We never hug, but I gave him a big hug,” he said.
Tom and Mike both agree they have never encountered a car with that many miles on it. Tom said he looks forward to taking the car hunting and keeping the odometer rolling.
Source: Austin Daily Herald
Monday, December 10, 2012
The World's Most Dangerous Road: Bolivia's "Road of Death"
North Yungas Road is hands-down the most dangerous in the world for motorists. If other roads could be considered impassable, this one clearly endangers your life. It runs in the Bolivian Andes, 70 km from La Paz to Coroico, and plunges down almost 3,600 meters with extremely narrow hairpin curves and 800-meter abyss near-misses.
A fatal accident happens there every couple of weeks, and 100-200 people die there every year. In 1995 the Inter-American Development Bank named the La Paz-to-Coroico route "the world's most dangerous road."
Among the route there are many visible reminders of accidents, wrecked carcasses of cars and trucks lie scattered around at the bottom.
The buses and heavy trucks navigate this road, as this is the only route available in the area. Buses crowded with locals go in any weather, and try to beat the incoming traffic to the curves.
It does not help that the fog and vapors rise up from the heavily vegetated valley below, resulting in almost constant fogs and limited visibility. Plus the tropical downpours cause parts of the road to slide down the mountain.
Apparently some companies make business on the road's dubious fame by selling the extreme bike tours down that road. "Gravity Assisted Mountain Biking" is one of them. If you are nuts enough to consider it, please be advised that you will be only adding to the road hazards, as it's hard to spot a cyclist on the road's hairpin curves.
Source: Dark Roasted Blend
Friday, December 7, 2012
Round of applause to our entire team for this excellent Yelp review!
Thursday, December 6, 2012
Wednesday, December 5, 2012
Tuesday, December 4, 2012
"If anyone is looking to purchase a car I highly recommend Mountain States Toyota. It was the most stress free experience I ever had buying a car." Thanks for your review and recommendation, Sheri! Congratulations again on your new Venza!
Read more customer reviews on Yelp!
Monday, December 3, 2012
Friday, November 30, 2012
Shout out to Josh for this excellent DealerRater review! Keep up the great work!
Thursday, November 29, 2012
Wednesday, November 28, 2012
We were so pleased to read about your positive experience, Gadi! Kudos to Michael on this 5-star review!
When I took it in, I rented a car from Hertz (they have a Hertz guy the all the time and if one needs a car its $20 a day and Hertz cars are sitting in their parking lot so its real simple and quick.) Michale Brite called me within two hours to tell me that the replacement was going to take longer than expected and that they would cover the rental of my car, great :)Unfortunately the issue with the power steering cutting out was not solved. I was really nervous, as from the little research I did online, this could be a serious one and was probably not covered in the recall.When I called Michael Brite again he asked me to bring the car in. They ran a series of tests, and told me they would need to replace the entire power steering rack. The piece was not in stock so I had to come back. A week later I dropped the car off, took a rental from Hertz, came back the next morning Michale greeted me with a smile, handed me the keys, with my new power steering rack and off I went...Michael explained to me that they replaced the rack as a courtesy to me and weren't charging me anything, not only that they paid for the rental as well :)Now if that is not called bending over backward for a client then what is.I took my car to Aspen last week and it drove like a charm.Problem Solved. Thanks to them.oh did I mention that they give a complimentary car wash every time the car is checked in?"
Monday, November 26, 2012
Toyota and Lexus Are Tops in Kelley Blue Book Resale Value Survey
For the second consecutive year, Toyota and Lexus are the nonluxury and luxury brands, respectively, with the best resale values, according to the annual Kelley Blue Book Best Resale Value Awards. The distinction is based on how well 2013 models are projected to retain their original list price after five years of ownership, because depreciation is often the greatest expense owners will incur during this period.
Toyota and Lexus also held the top spots for the 2010 model year.
According to the used-car pricing service, the average vehicle, no matter the brand, is expected to retain about 38.2 percent of its original value after five years, which means that a $50,000 new car today would be worth about $19,100 after five years.
The average Toyota, however, is expected to retain 44 percent of its original list price, while a Lexus is expected to retain 43.7 percent, Eric Ibara, director of residual consulting for Kelley Blue Book, said in a telephone interview.
Residual values in the survey reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period. Low-volume vehicles or those with a list price of more than $60,000 are excluded from consideration for the awards, except in the luxury and high-performance categories.
Last year the average vehicle was expected to retain 35.7 percent of its original value after five years, compared with this year’s 38.2 percent.
“What we are seeing is basically better vehicles,” Mr. Ibara said. “Over the past year we have seen vehicles holding their value better.”
In addition, some redesigned vehicles were described as significantly better than the previous models, so their residual values are higher.
The Toyota FJ Cruiser was the vehicle with the highest resale value, at 63 percent. Second was the Toyota Tacoma, at 57 percent.
Combined, 12 Toyota and Lexus models received Best Resale Value Awards this year, and half of the Top 10 models were from either Toyota or Lexus.
Source: New York Times
Tuesday, November 20, 2012
Monday, November 19, 2012
Thursday, November 15, 2012
Wednesday, November 14, 2012
How to Remove Ink Stains from Car’s Interior
There is no doubt over the fact that our cars are not our mode of transportation but they have also turned into a common living area for our entire family when we are on the road. According to the statistics as revealed by the U.S Bureau of Travel, an average American spends around 55 minutes every day in his or her car and people take advantage of this time in the car to eat, work or even to talk on the phone and socialize. Thus, it comes as no big surprise that our car seats are proof of what we ate, drank or what all we worked with and ink stains are not an uncommon form of stains on car seats. It is important to treat ink stains with care as otherwise it might turn into a permanent stain. 90% of the ink stain cases can be removed at home, however, if the stains are large and deep, then it requires the help of professional detailing experts.
Top 5 Ink Stain Removal Tips:
- Try to blot out the ink stain as soon as you find it on the car seat. You can use a dry towel to blot the stain and this will help to absorb any of the excess stains which will otherwise seep inside the upholstery. Always refrain from rubbing the stain as this may end up in smearing and eventually spreading. Baking soda mixed with a little water, may also be applied, if there is still ink visible.
- Vinegar works wonder on ink stains. Its acetic properties make it remove stains effectively. Plus, it’s safe to use, gentle on hands and environment friendly. First you want to combine 1 tablespoon of dish washing soap and 2 teaspoons of white vinegar in a cup of water. Dab the solution on the stained area using a soft cloth. You want to then rub gently so you do not cause the stain to spread. Let it sit for about 10 minutes and then wipe it with cold water using a soft cloth. Rinse the affected area thoroughly. Repeat until the solution is completely gone.
- Use a small amount of hairspray on the ink stain. Allow the hairspray to sit on the stain for some time. The hairspray will slowly work on the stain and will help to break the stain so that the ink can be easily removed. Use a clean, dry towel to blot the stain so that the hairspray and ink stain can be removed. Use a white towel as this will reduce the chances of re-staining. Make sure that you rub the stain gently while you are using towels. Make sure that you do not use a lot of hairspray as this might worsen the situation.
- Rubbing alcohol, preferably Isopropyl alcohol can remove the ink stain from your leather upholstery. Use a cotton swab and dip it in the rubbing alcohol and gently use it on the ink stain. Use a clean towel to wipe the area. If you find that the area is still slightly stained, repeat the process a couple times.
- Lastly, you can use either a diluted all purpose cleaner or an upholstery cleaner. The affected area should be pre treated with the cleaning product and left to dwell for a few moments. A damp micro fiber towel should then be used to agitate the area and help lift out the ink, the cleaner may need to be reapplied and the process repeated in order to completely lift out the stain.
Ink stains can sometimes be quite tough and for the removal of such deep and tough ink stains, you must visit a mobile auto detailing center.
Source: Detail Xperts
Tuesday, November 13, 2012
Toyota builds new road safety facility to test cars that communicate with each other, roads
Toyota Motor Corp. is testing car safety systems that allow vehicles to communicate with each other and with the roads they are on in a just completed facility in Japan the size of three baseball stadiums.
The cars at the Intelligent Transport System site receive information from sensors and transmitters installed on the streets to minimize the risk of accidents in situations such as missing a red traffic light, cars advancing from blind spots and pedestrians crossing the street. The system also tests cars that transmit such information to each other.
In a test drive for reporters Monday, the presence of a pedestrian triggered a beeping sound in the car and a picture of a person popped up on a screen in front of the driver. A picture of an arrow popped up to indicate an approaching car at an intersection. An electronic female voice said, “It’s a red light,” if the driver was about to ignore a red light.
The 3.5 hectare test site looks much like the artificial roads at driving schools, except bigger, and is in a corner of the Japanese automaker’s technology center near Mount Fuji in Shizuoka Prefecture, central Japan.
Toyota officials said the smart-car technology it is developing will be tested on some Japanese roads starting in 2014. Similar tests are planned for the U.S., although details were not decided. Such technology is expected to be effective because half of car accidents happen at intersections, according to Toyota.
Managing Officer Moritaka Yoshida said Toyota sees preventing collisions, watching out for pedestrians and helping the driving of the elderly as key to ensuring safety in the cars of the future.
“We offer the world’s top-level technology,” he told reporters.
All automakers are working on pre-crash safety technology to add value to their cars, especially for developed markets such as the U.S., Europe and Japan. But the strongest sales growth is coming from emerging markets which are eventually expected to show more interest in safety technology.
Toyota’s Japanese rival Nissan Motor Co. recently showed cars that were smart enough to stop on their own, park themselves and swerve away from pedestrians who suddenly jumped into the vehicle’s path.
Toyota also showed a new feature that helps the driver brake harder to prevent bumping into the vehicle in front. Toyota officials said drivers often fail to push hard on their brakes in such situations because they get into a panic.
Toyota said the technology will be available “soon,” without giving a date, and hinted it will be offered for Lexus luxury models. Luxury models already offer similar safety features such as automatic braking. Technology involving precise sensors remains expensive, sometimes costing as much as a cheaper Toyota car.
Toyota has also developed sonar sensors that help drivers avoid crashing in parking lots. One system even knows when the driver pushes on the gas pedal by mistake instead of the brakes, and will stop automatically.
Rear-end collisions make up 34 percent of car accidents in Japan, comprising the biggest category, followed by head-on collisions at 27 percent.
Cars that stop and go on their own, avoiding accidents, are not pure science fiction, experts say.
Alberto Broggi, professor at the University of Parma and an expert on intelligent transportation systems, said the idea of the accident-free cars is “very hot,” and probably within reach on some roads within several years.
“I’m sure we will arrive to such a technology even if I don’t know when exactly,” he said.
Source: Washington Post
Monday, November 12, 2012
Happy Veterans Day! Our thoughts go out to all of those who have served, are serving and will serve in the future.
In honor of those fighting, we have a military rebate program for active duty military personnel. For more information, visit our website!
Thursday, November 8, 2012
Wednesday, November 7, 2012
Monday, November 5, 2012
Thanks for writing this awesome Yelp review, Bill! Congratulations to Mike for providing great service to our guests! http://bit.ly/OU8TUT
Broomfield, CO
Nov 05, 2012
"Just returned from Mountain State Toyota where I had my 2003 Tundra worked on. I have been taking my truck there for the past 10 years and working with Mike Hasham in the Service Department. I totally trust Mike and he has earned my repeat business over the year. When Mike tells me I need work done, I totally trust him. WHen Mike says he has given me his best price, I totally believe him. Bottom line is that Mountain States will continue to get my business as long as Mike is in the Service Department. The whole operation is very good, but Mike makes it great!"
Check out our Yelp page to read more great customer reviews!
5 Winter Car Care Tips
As the holiday season approaches, it is easy to forget about giving your car the tender loving care it needs to stay healthy. But with the start of heavy snow, icy roads and cold weather, now is the time to prepare your car for the winter.
Cold weather makes pliable material stiffer and more brittle and can make fluids thicker. If you live an area with severe winter weather, you know how dangerous the roads can get and the unique problems winter weather can create for your car.
So before you start making that shopping list, look through our list of top 5 winter car care tips!
1. Take your car in for a tune-up
If you haven’t taken your car to the shop for a while, now is the time to do so. A tune-up will help keep your car running longer and may save you money by detecting potential problems early.
2. Check your Tires
On slippery or icy roads, your tires are extremely important to giving you stability and controlled handling. So before the weather takes a turn for the worse, make sure to check your tires’ pressure and wear. You can place a penny on its edge in a tread groove to test your tire’s tread. If you can see the top of his hair or any of the tires background, it is time to replace your tires. Do this in several spots because tires don’t wear evenly. You should also take your tires in to get rotated and properly balanced. If you’re in an area with particularly severe winter weather, you should consider purchasing a set of snow tires which are made specifically for snowy and icy surfaces.
3. Check your Fluids Levels
Make sure you check that the transmission, brake, power steering and windshield washer fluids and coolants are filled to proper levels. You should use de-icer windshield washer fluid which will help clear light ice and frost while preventing re-freezing.
4. Make a Winter Emergency Kit
In addition to the emergency road kit you should already have in your car, it is a good idea to have a special winter car kit. This kit should include things like cat litter or sand for tire traction on snow and ice, an ice scraper and de-icing liquid.
5. Check your Air Filters
During the summer and fall, contaminants can get caught in your air filters and will eventually get caught inside your vehicle and cause problems. If you see any debris caught on the filter, it’s a good idea to get the filter replaced.
Source: Allstate Blog
Thursday, November 1, 2012
Wednesday, October 31, 2012
Tuesday, October 30, 2012
We loved reading about your recent purchase with us, Kelli! Thanks for leaving such great feedback!
Littleton, CO
Oct 29, 2012
Toyota produces 25 millionth North American-built vehicle
Toyota celebrated the 25 millionth vehicle manufactured in North America today at a ceremony at its Georgetown, Ky. plant coinciding with the start of production for the all-new 2013 Avalon. The milestone vehicle – a Classic Silver Hybrid Avalon – represents 26 years of manufacturing, a direct investment of nearly $24 billion in North American operations and 365,000 jobs created in the U.S.
"Toyota's 25 millionth vehicle signifies the tireless work of thousands of Toyota team members, hundreds of North American supplier partners, and great dealers giving their best every day," said Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc. "We continue to evolve as a company thanks to their commitment to build the best vehicles in the market."
Wil James, president of Toyota Motor Manufacturing, Kentucky, Inc., the company's largest manufacturing operation in North America, emceed the event. "This is a pivotal time in Toyota's history," James said to an enthusiastic crowd of manufacturing team members. "What better way to cap off 26 years of manufacturing excellence than with the all-new Kentucky- built Avalon, a shining example of what our customers have to look forward to in the future."
Kentucky Governor Steve Beshear and University of Kentucky Men's Basketball Coach John Calipari also addressed the audience. Toyota's Georgetown plant employs approximately 6,600 and builds the Camry, Camry Hybrid, Avalon, Venza, and manufactures 4-cylinder and V6 engines. Toyota's North American production includes 12 models representing 70 percent of U.S. sales.
"We thank the millions of customers, some of the finest team members in the world, hundreds of excellent North American suppliers and our outstanding dealers who have supported us in reaching this milestone," said Bill Fay, group vice president & general manager, Toyota Division, Toyota Motor Sales, U.S.A., Inc.
All-New 2013 Avalon
Toyota's 25 millionth vehicle, the all-new, North American designed and engineered 2013 Avalon, comes equipped with either a powerful V6 gasoline powertrain or Toyota's proven Hybrid Synergy Drive. The efficiency offered by the new hybrid model will help the all-new premium mid-size sedan achieve excellent fuel economy with an EPA-rating of 40 mpg combined.
In addition to offering a hybrid powertrain, the new Avalon features a stunning design, improved dynamic performance, a greater degree of refinement, and a highly spacious, comfortable interior experience with an abundance of outstanding convenience technologies.
Source: Sacramento Bee
Thursday, October 25, 2012
Wednesday, October 24, 2012
Tuesday, October 23, 2012
Monday, October 22, 2012
Thanks so much for leaving this excellent review, Mike! We hope you are loving your new SUV!
Brighton, CO
Oct 19, 2012
Thursday, October 18, 2012
Wednesday, October 17, 2012
Need to bring your car in for service? Get in and out quickly and easily by scheduling your appointment online!
Schedule an appointment using our online appoinment setter! Just check our website for more details!
Tuesday, October 16, 2012
Toyota Tundra Makes History Towing Space Icon
A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the space shuttle Endeavour and custom-built dolly -- a combined weight of nearly 300,000 pounds -- across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events. The shuttle’s 12-mile route over city streets to its new home at the California Science Center includes one passage over the 405 Freeway. The Tundra assisted in the transport of the Endeavour as it journeyed over the Manchester Boulevard Bridge—an area that required a lighter tow mechanism than other portions of the route for weight distribution purposes. Toyota did extensive testing and worked with the Sarens Group, a heavy lifting and engineering transport company, to develop a dolly to move the Endeavour over the bridge. “We’ve partnered with the California Science Center since the early '90s as part of our ongoing commitment to inspiring youth in the fields of engineering, innovation and future technology, and we are honored to lend our support for this historic event,” said Michael Rouse, vice president of community affairs and philanthropy for Toyota. The model selected was a stock 2012 Tundra CrewMax 4x4 with Toyota’s 5.7-liter iForce V8, producing 381 horsepower. All Tundra trucks are produced exclusively at Toyota Motor Manufacturing, Texas in San Antonio. The truck used to tow the Endeavour was purchased from a Southern California Toyota dealer, with no modifications or special equipment added for the tow. The Tundra was piloted by longtime Toyota professional driver Matt McBride. Riding along was Garrett Reisman, one of the astronauts aboard the orbiter when it traveled to the International Space Station in 2008. From start to finish, it took about five minutes to cross the bridge. “I’m honored to be part of the space shuttle Endeavour’s final mission to the California Science Center,” said Garrett Reisman, an engineer and former NASA astronaut. “I appreciate Toyota’s support in helping bring this space icon home to the Southern California community.” The Science Center has a popular working exhibit utilizing a Tundra that demonstrates the physics of leverage. The Tundra used to tow the shuttle will replace the existing truck when the Endeavour exhibit opens on Oct. 30, 2012.
Source: Toyota
Monday, October 15, 2012
Tips for Pedestrian Safety
Failure to yield the right-of-way and driver inattention/distraction are the main contributing factors in pedestrian crashes. Follow these basic safety tips to prevent pedestrian-vehicle crashes.
Tips for Drivers:
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Watch for and anticipate pedestrians — especially in urban areas, around schools and colleges.
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Drive at safe speeds — pedestrians can be difficult to see, especially in bad weather or at night.
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It’s the law to stop for pedestrians in a crosswalk, even if it’s not marked — stop far enough back so drivers in other lanes can also see the pedestrian in time to stop.
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Do not block crosswalks while stopped, and don’t pass other vehicles stopped for pedestrians.
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When turning, drivers often have to wait for a "gap" in traffic. Be aware that while watching for that gap, pedestrians may have moved into the driver’s intended path.
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Be especially attentive around schools and in neighborhoods where children are active.
Tips for Pedestrians:
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Don't count on drivers paying attention — make eye contact with motorists. Continue to be alert and check for vehicles when walking in a crosswalk.
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Be predictable — cross or enter streets where it’s legal to do so.
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Use sidewalks where provided — where no sidewalks are provided, it is usually safer to walk facing traffic.
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Make it easy for drivers to see you — dress in light colors and wear retro-reflective material. Carry a flashlight when it’s dark.
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Alcohol and drugs can impair your ability to walk safely, just like they do a person's ability to drive.
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Use extra caution when crossing multiple-lane, higher speed streets.
Source: Minnesota Department of Public Safety
We just got an awesome DealerRater review! Kudos to Robert on a satisfied customer!
Denver, CO
Oct 14, 2012
Thursday, October 11, 2012
We just got an awesome review from Hollie on Yelp! Thanks so much for sharing your experience with us. We love to hear all of your feedback!
Lafayette, CO
Oct 10, 2012
Read all of our Yelp reviews HERE!
Wednesday, October 10, 2012
Tuesday, October 9, 2012
Thanks so much for sharing your thoughts with us, Geral! Props to the entire team on a satisfied customer!
Dallas, TX
Oct 08, 2012
I will continue to support Huffines Dodge Jeep with my business. Oh yes the wholesale parts guys are great too."
Read more great reviews on our DealerRater page!
Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution
Scion announced the launch of its brand campaign “What Moves You” featuring its own unique “Scion Story.” The campaign launched in September and continues with targeted high-profile broadcast, print, online and out-of-home placements next week. “The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have expanded Scion’s target audience. While these new products have successfully increased awareness of the lineup, many people have only a vague understanding of Scion’s uncommon brand attributes,” said Doug Murtha, Scion vice president. “With this in mind, the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand. “People know that Scion makes iconic vehicles that are built with the highest level of quality, but they might not know what Scion stands for and what makes it unique. We’re truly proud to showcase the brand’s story in the new campaign, to clearly tell people who we are, what we support and more importantly, what moves us.” Appearing prominently on the brand’s website, The Scion Story describes the colorful automotive brand’s history and plainly spells out its core beliefs. For example, it states, “We know that we are not the biggest car brand and we don’t want to be. What we do want is to provide a unique and better alternative that is right for today’s new car buyers.” This story describes Scion’s goal of offering quality cars that owners will want to personalize, with a simple purchase process that is enjoyable, and details the brand’s support of emerging talent in the art, music, design and automotive enthusiast realms. “Since the brand launched nearly 10 years ago, Scion has had an affinity for the creative arts that has resulted in helping more than 1,700 artists follow their passions,” added Owen Peacock, Scion national marketing and communications manager. “Our support of emerging artists is and always has been a cornerstone of the brand, and we bring that to light by featuring them and their personal stories as key parts of the campaign.” Specifically, the “What Moves You” campaign incorporates Scion creative partners, their stories of what moves them and how Scion has supported them to achieve their goals. The broadcast spot features Scion collaborators like artist Neil Krug, automotive designer Troy Sumitomo, professional racing driver Michele Abbate, and musician Prince Terrence and his band Hussle Club.
Source: Toyota