Thursday, September 27, 2012

Make sure to come out to our Test Drive Event this Saturday at the Denver Zoo! Get free admission for two adults when you test drive a Toyota!

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Your Neighborhood Toyota Stores will be hosting a Toyota Test Drive event at Denver Zoo on Saturday, September 29th from 9 a.m. to 3 p.m.

If you are not a Denver Zoo member and you complete a Toyota Test Drive, you will receive FREE admission for two adults to Denver Zoo.

For every Denver Zoo member that completes a Toyota Test Drive, Your Neighborhood Toyota Stores will donate $15.00 to Denver Zoo’s Red Apple Scholarship Fund. The Red Apple Scholarship Fund for Lifelong Learning makes it possible for

all individuals, no matter their economic circumstances, to discover the wonders of animals through participation in Denver Zoo education programs.

Get all of the event info on our Facebook page!

Tuesday, September 25, 2012

Toyota Planning 21 New Hybrids, Electric Version Of Scion iQ

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Toyota today outlined ambitious plans for new hybrid vehicles, as well as more fuel-efficient gas and diesel engines. At the announcement in Japan, Toyota also revealed details on a new small electric car based on the Scion iQ.

 

The first stage of Toyota’s efficiency plan is to launch 21 new or redesigned hybrids by 2015. The company expects to sell one million hybrid cars   globally this year, and predicts that sales figure will remain stay through 2015. The company plans to juice sales of the Prius plug-in hybrid by offering it in more equipment levels, and launching a special device that lets homeowners draw power from the Prius to run home appliances during a power failure. That last feature will probably only be offered in Japan for now.

 

Starting in 2013, Toyota will launch hybrids with a new 2.5-liter gasoline engine that has been engineered for what Toyota claims is “the world’s highest thermal efficiency.” That means the engine produces more power and uses less fuel, while wasting less heat. A year later, Toyota will introduce a new 2.0-liter turbo-four gasoline engine based on the hybrid powertrain. Then in 2015, Toyota plans to launch a 1.4-liter turbodiesel engine that is clean enough to meet strict Euro 6 emissions standards.

 

The biggest news was that Toyota detailed the eQ, an all-electric subcompact. It’s based on the Scion iQ  and will have a 63-hp electric motor and 12-kWh lithium-ion battery. Toyota says the eQ will have a top speed of 77 mph and a driving range of about 62 miles per charge. It will cost 3.6 million Yen, or about $46,150.

While Toyota had originally planned to roll-out a small electric car on a large scale, the company has since changed course. Automotive News reports that Toyota will launch only 100 copies of the eQ electric car in Japan and the U.S., while Toyota says the cars will go to “local governments and selected users.” That’s because Toyota doesn’t think current electric cars meet most users’ needs.


In its efficiency announcement, Toyota also said it will expand use of its eight-speed automatic transmission from the Lexus RX350 F-Sport to other models. The automaker also will expand use of its “Super CVT-i” transmission, which is lighter and more fuel efficient  than current Toyota CVTs, to other cars. The Super CVT-i launched on the Japanese-market Corolla. Toyota also is still working on hydrogen fuel cell technology, which should debut commercially in the FCV sedan by 2015. Finally, the company plans to test wireless electric-car charging systems in Toyota City, Japan, next year.


Sources: Automobile Mag

Congratulations on your new Toyota Tundra, Alan! We appreciate your awesome review. Kudos to Steve on another satisfied customer!

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"We recently purchased a 2012 Toyota Tundra TRD package. We had been looking for about a year and stopped in at some other dealerships. We did not buy at those other dealerships for a variety of reasons. Then we decided to try Mountain States. Steve White was our Salesperson and he was fantastic. We wanted to work with someone that was VERY knowledgable about the truck and options available and we got exactly that.

In addition, Steve did not pressure us at all to purchase the truck. We had to leave at one point and pick up our kids and he did not pressure us to come back or panic at all. At other dealerships if you even hint at leaving for any length of time they freak out. Steve was professional, friendly, and patient.

Buying a car is stressful. It just is. But we felt that at Mountain States Toyota we had the best experience we could have. We think Steve was the biggest part of that."

Read more reviews HERE!

Monday, September 24, 2012

10 Quick Fuel Efficiency Tips to Beat the Gas Crunch

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Three or four days after buying my first car, I came to a disturbing revelation: Paying for your own gasoline is expensive! You don't realize just how much of a pain in the butt it can be--and how much junk advice is out there on the Web--until the entire financial burden rests solely on your shoulders. So I decided to geek out, learning everything I could about how to squeeze more miles per gallon into every fill-up--and share it with the rest of the pump-fearing masses.

Over the past couple years, I've tried every gimmick--acetone, fuel-line magnets, intake air swirlers, you name it. Needless to say, these gimmicks didn't get me anywhere--as Popular Mechanics' own Mike Allen has proved so many times, and he's debunking them once again. So I jumped on the fuel-economy bandwagon with the next generation of Mike Allens. Some call us hypermilers, but at my MPG forum and blog, we go by ecomodder--someone who combines car tweaks, behind-the-wheel techniques and some basic skills to cut back on trips to the gas station.

My new lifestyle has taken me from an average (but very unsatisfying) 30 mpg to an efficient 55 mpg in the last year, and the 70 mpg mark is looming on the horizon. With gas prices hovering around $4/gallon and forecasts scouting even worse news, getting even more out of every gallon of go juice has become even more important to me--and you can get in on the action, too.

1. Track Your Mileage in Real Time

Knowing what your consumption looks like from tank-to-tank is important, but that's really not enough. Knowing what mileage you're getting in real time--being able to compare it to what you got yesterday or even 10 minutes ago--is the new way to drive these days.

Luckily, ecomodding combines the love of saving money and adding gadgets to my car. People with cars made after 1995 have it relatively easy: All you need to do is throw some money at a fuel-economy computer like the Scangauge, and you're instantly instrumented. For older cars, you may need to get your knuckles dirty by installing a vacuum gauge, which measures how hard the engine is working, or explore the growing world of DIY fuel-economy electronics, like the arduino-based MPGuino. Either way, a conscious mind combined with instant feedback should get you that instant 10 percent.

2. Only Brake When You Have to

I recently found myself fighting against a 20-mile backup passing through Hartford, Conn. The traffic wasn't exactly stop-and-go, but the pack was constantly speeding up and abruptly slowing down. So I did something a little different.

When everyone started taking off, I gave myself a 10- or 15-second buffer before hitting the gas and accelerating. By accelerating slowly and leaving space ahead, I could see the brake lights ahead before I expended a significant amount of gas, coasting right back up to the car in front of me. If I timed it just right, my Honda would meet the car just as it started up again, without using the brakes at all. My gas mileage actually went up to over 70 mpg while sitting in traffic!

3. Always Stay Alert on the Road

To drive without brakes or coast toward stops effectively, you have to know what's going on around you and be able to anticipate how traffic will play out. That means paying attention to the lights on your daily commute--heck, memorizing them--and trying to anticipate whether they will, say, turn green by the time you get there. And, again, always look several cars ahead to see if the brake lights are starting to come on in anticipation of a coast.

4. Drive Like You're on a Bike

OK, don't necessarily go 20 mpg out there, but try to imagine biking over the same route that you're driving on: When you're headed uphill, it takes a lot more effort to maintain speed than it does going down, so give the car a break and let yourself lose a few mph on the way up. Relax, you'll easily get it back on the other side. Your car burns the most gas when it's forced into high-load situations, so try to remember what makes biking difficult (like going really fast, accelerating really hard and speeding up hills), and make those situations as painless as possible by laying off the gas.

5. Make Your Car Your Own

Every mainstream passenger car is a compromise built with many different drivers in mind. Because there are all too few vehicles built specifically with gas mileage as the primary design element, there's a lot of improvement to be had in modifying your existing ride. Some people will do little things to improve aerodynamics, like adding a grill block, smooth wheel covers or rear-wheel skirts. Others will remove alternators, swap engines or convert their car to run all-electric. Either way, optimizing the design of your car is one of the most effective ways to improve fuel economy. After all, it was my automatic-to-manual conversion that really boosted me from the high 30s and low 40s to that 55-mpg territory.

6. Pump Up Your Tires--Really

One of the biggest areas in which manufacturers compromise fuel economy for comfort is in tire pressure. That 32-psi rating is mainly there to make the ride smooth as silk, even as you run over potholes and pedestrians. It can be controversial, but believe it: To get the best mileage out of your car, up the pressure to the maximum listed on the sidewall. The ride will get a bit rougher, but your rolling resistance will be reduced and you'll get better gas mileage. But don't just do it once and forget about it! Make sure to check your tire pressure every other time you fill up, or you could be leaking air and losing MPGs.

7. Use the Right Ride for the Job

It may seem like a no-brainer, but it may be the ultimate fuel-saver: Why take a gas-guzzling SUV to work when a smaller, more efficient fuel-sipper will do? And if public transportation or carpooling is an option, you'll not only save on gas, but also wear-and-tear on your vehicle.

8. Multi-Task With Your Daily Routine

Are you going out to run weekly errands, or are you just dropping one letter off at the post office and coming right home? You will essentially cut distance traveled and fuel usage in half by making all your stops at once, instead of taking lots of short roundtrips.

9. Plan Your Route Ahead of Time

Take the path of least resistance. That's one with fewer stoplights, not as much traffic and, yes, lower speed limits. Even if you save 0.1 gallons of gas each day, you'll save more than $130 per year.

10. Avoid Rush Hour at All Costs

These days, many offices are offering flexible hours, so errands can be run at any time. Try to avoid being stuck in traffic if all you have to do is leave 30 minutes earlier or come in 30 minutes later. And, yeah, set those alarms and take off for the beach early this summer. With those prices at the pump, you deserve it.


Source: Popular Mechanics

We appreciate all the amazing feedback on Yelp! Congrats to Victor for the excellent review!

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"Victor in the service department is Great! If you need someone you can trust that will give you straight,non biased answers for your service needs, he is your man. I have had my Tacoma serviced here for the past two years and will continue as long as Victor is there. He is always respectful, and provides me with the information I need about each individual service, which is at times difficult to come by as a female. Victor puts in the extra effort and attention to make each service appointment as pleasant as possible.

Highly recommended!"

Read more great reviews here!

Wednesday, September 19, 2012

There is still time to enter in our contest to win a new iPad! Don't miss out!


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Visit our Facebook to find out how!

More great reviews on Yelp! Thanks for telling us about your experiences with our dealership. Kudos to Nick on a job well done!

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"We did a lot of homework about the car we wanted to buy. E-mails back and forth with people at Mountain States Toyota, they gave us an offer we can't refuse. We knew it is the best price we can ask for. And based on Consumer reports' info, it is even below the best deal ever listed. 

So we set up a time to visit. The salesperson, Nick Nichols was very sincere, kind, and no tricks. Not like the bad experience we used to have in car dealers. We bought the car on the spot and drove it back.

Nick not only honest with us about the price. He spent lots time to explain in detail all the features and functions of the new car.

We would say his professional attitude is the main reason we bought the car."

 

Read more reviews like this on Yelp!

Tuesday, September 18, 2012

Toyota’s Camry Hybrid is a ‘Real’ Car

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The Camry Hybrid XLE doesn’t make us feel like we’re giving up automotive civility in the name of economy.

The novelty of specialty gas-electric cars has worn off, so now we can focus on them as transportation instead of mere marvels of engineering. As well, hybrid drivetrains have been put into many everyday cars, such as this Toyota Camry, which in addition to shutting off its gas engine at stops also has an ECO mode and even an “EV” switch for electric-only operation.

But in EV mode I haven’t been able to go farther than six-tenths of a mile, and that only by creeping along a flat road at less than 25 miles per hour. As soon as the battery icon shows three-quarters empty, or a hill or traffic demands more throttle, the gas motor kicks in.

So why the EV button? The Camry Hybrid can, if conditions are right, cross a mall parking lot in dead silence, sneaking up on pedestrians along the way. Or maybe it’s to reduce exhaust fumes in urban congestion? But, at least in the cities I know, if you’re not willing to goose the throttle to close gaps and dart across intersections, you’ll be sliced, diced and left for dead. Your teenagers might thank you, though, for a car that lets them sneak silently up the driveway long past curfew.

But this isn’t driving, it’s playing computer games. I fiddle with the eco settings on this car until I’ve had enough, and then I look at the road instead of the dashboard, put my foot down and drive normally. This may be what Toyota wants, as then we discover that the TCH is a pretty decent car—better even, in some ways, than the regular version.

For starters, it’s a Camry, so it should last until heck freezes over. As befits one of America’s perpetual best-sellers, it is also handsome, spacious, comfortable, quiet, neatly screwed together and priced well. Unlike its gas-electric sibling, the Prius, a Camry Hybrid doesn’t feel like an ultralight airplane; it’s a substantial, if unexciting family sedan. Unlike the Prius, it doesn’t have an annoying backup alarm that only people inside the car can hear, or a goofy shift lever, or weird, grabby brakes. And, unlike even the 268-horsepower, 6-cylinder gas Camry, the Hybrid responds instantly to the throttle with a highly agreeable shove of electrically augmented torque.

Most of the creepy shudders, silences and dynamic deadness of other hybrids have been engineered out, so this car feels quite normal. Even the continuously variable transmission behaves like a “real” automatic. The Camry Hybrid doesn’t make us suffer in the name of saving gas.

It’s not even all that expensive. Camry Hybrid prices start at $26,750, delivery included. The upmarket XLE TCH starts at $28,160 (4-cylinder gas XLEs start at $25,535); with a backup camera, a touch screen and all sorts of connectivity features, ours stickered at $30,021—a bit less than an entry-level 6-cylinder gas Camry.

The feds rate the Camry Hybrid XLE at 40 miles per gallon in the city and 38 on the highway. (Hybrids do better at slower speeds because that’s where the electric motor can help.) The other night I drove this car on the interstate for 198 miles at computer-reported averages of 67 MPH and 35.7 MPG. Since then, I’ve racked up another 99 miles in town and on local roads, to the tune of 40.9 MPG.

The 4-cylinder gasoline Camry XLE is rated for 25 MPG in town and 35 on the highway. But on the highway, where the electrics are just tagging along for the ride, why doesn’t the gas car rate 38 MPG, same as the Hybrid? Especially since a 4-cylinder gas XLE weighs 3,245 pounds to the hybrid’s 3,441 pounds.
Maybe Toyota could create a hybrid that lets us simply undo a couple of latches and drop 200 pounds of batteries and electric motor at home before we set off on a road trip. Then we’d get 40-plus MPG in town, with electric help, and—with a lighter car—on the highway too.

Source: Dodge Globe

Thanks for telling us about your visit, Matt! Check out our yelp page to read more reviews about our dealership..

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"For anyone looking for a relatively stress-free car buying experience, I would definitely recommend Mountain States Toyota (MST), and specifically my sales representative Tom Lobben. I wasn't exactly the most difficult customer to pursue, as I had what I wanted in mind. Tom was very helpful with answering any questions I might have had, assisting me with post-market optional equipment and getting me into the final paperwork signing process. And I strongly, STRONGLY recommend walking in the door with a Costco Auto Buying Program reference. This is the only way to buy a car in my mind.

But that's where things got a little rough. The finance manager's job is to upsell. I get this. My wife recently bought a new Subaru and actually fell for each of the gimmicks presented to her, adding over $2,000 to the final tally. Twas unfortunate that I was not there. The MST finance guy wasn't about to let me go without wasting a good amount of my time pushing fear factors my way in order to sell extended warranties (i never buy these, they are nothing but additional profit for the dealer), fabric protection by pulling the 'ole spill a coke on a piece of fabric tired old Gallagher comedy routine, paint protection, etc... etc... etc...

Overall, it was a pleasant experience. But the majority of that was due to the sales consultant. Get rid of the high pressure finish which was nothing but an attempt to squeeze additional dollars out of my pocket, and it would have been a 5-star deal."

Monday, September 17, 2012

Our car tip this week is to always be prepared. Here are the things you should keep in your car at all times. Safe driving!

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Nobody wants to breakdown and be left stranded on the side of the road somewhere due to car trouble. Some people, never really give the idea a thought; they get in their cars, start the engine and go. For some others, the possibility of breaking down while driving, is a real; ever present fear that could happen at any moment, on every journey, usually due to some known, unattended mechanical problem with their car. Whatever the case may be, breakdowns are commonly a random event, so drivers should try to be prepared if one should find themselves in such a predicament.

There are 5 essential items that every car should have stored in them at all times…… in case you find yourself stranded on the side of the road due to car trouble.

Spare Tire, Tire iron & Jack

Chances are, at some point, you’re going to get a flat tire. Changing a flat car tire may seem difficult at first, but it's quite easy and straight forward when you have the proper tools, mainly the tire iron (wheel stud remover) and car jack for that particular type of car. Every new car comes with a spare tire and car jack kit, therefore every car should have a set, usually hidden somewhere in the truck area. In some early model foreign cars, you might find the tire iron or jack under the back passenger seat somewhere. Know where your spare tire, tire iron and jack are located in your automobile. This will save you the frustration of trying to find them in the darkness or at the side of the highway with traffic whizzing by.

Jumper Cables or a Portable Battery Booster Pack

Battery failure can happen anywhere, at any time, and to anyone, sometimes twice or more in one day. Next to a flat tire, a dead battery is one of the most common things that will leave you stuck. A weak or failing battery, forgetting to turn off your headlights, leaving your dome/map lights on overnight, or even a loose battery wire connection can cost you big in inconvenience and money- if you're not prepared. Keeping a pair of jumper cables in your car is a smart move. But even better, is a mobile battery power pack.

A 12 volt portable battery booster pack enables you to start your car without the assistance of another car. Two large alligator clip connectors - one red for positive, one black for negative, attach to your car battery as a set of jumper cables from another car would. Turn the booster pack on, and then start your car. It's that easy and that quick. They come in various power ratings for different size cars. Anything above 400A (cold cranking amps) will start most small to midsize vehicles. They can cost anywhere from 55 to 100 dollars. Having a charged portable battery booster pack in your car can be priceless. Trying to find someone to help you boost your car is not always easy, especially if it's cold, rainy, and late at night or early in the morning.

Flashlight

Having a flashlight handy is always a good thing. In a car break down situation, it makes the whole process of changing a tire or jump starting your car, go smoother. When you can see what you're doing you'll feel more confident about 'what' you're doing and you're more likely to finish faster. Rather than fumbling around in the dark. Also, when you stand beside your car holding a flashlight that is on, it acts like a beacon showing other drivers that you are there….so they don't run you over. This goes the same for if you run out of gas and decide to walk to the next gas station…you should bring a flashlight …so other drivers can see you well in advance.

Emergency Road Kit

You can get a readymade mobile safety kit from most of the major big box stores in the automotive department. Usually a good kit will include all the frill and sprinkles such as: booster cables, air compressor, muti-tools, flashlight, emergency blanket, gloves, rain poncho, first aid kit, collapsible metal shovel, reflective triangles, road flares, and disposable camera.

One could make their own emergency road kit to best suit their climate conditions and or personal needs for considerably less than it would cost to buy one. Other items one might want to add to their mobile emergency road kit could include: food/water, clothing, winter weather tools or gear, engine fluids, the list could go on. The idea is for your kit to be compact and functional. It's up to the individual to decide what would be the best for their situation.

You can't pick where and when you're going to have engine trouble. The only thing you can do is control how you're ready to deal with the scenario if it should arise. Having the items mentioned earlier will aid in keeping you safe and give you a peace of mind if you're ever stuck on the side of the road.

Source: Infobarrel

We just got some great new reviews on Yelp! We love to hear your feedback! Keep the reviews coming!

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"Let me just say that this was the best New Car auto buying experience I have ever had. Doan Vu (excellent sales man!) greeted us right away, helped us to find the right car; and his friendly smile and transparent nature made it easy to buy a car from Mountain States Toyota. We also had a great experience with Jason from the ESales department. Both Doan and Jason were excellent to work with and made it a pleasure to buy from MST - we would work with them again in a heartbeat.


Cheers!
Shawn"

Read more customer reviews on Yelp!

Thursday, September 13, 2012

Throwback Thursday! This beauty was the first export of Japanese passenger car to the United States!

We'd like the thank Evan for this great review on Yelp! Keep up the good work, Jesse!

Evan V.
Broomfield, CO
Sep 13, 2012
"This was my second visit to Mountain States Toyota. I came in for a simple bolt but upon walking back to my truck, I realized I had locked my truck keys and cell phone my vehicle. Thankfully, a Jesse, a new member of there family was walking though the service area and I was able to flag him down for assistance. No, they didnt open my truck, however Jesse Morehouse allowed my to use his cell phone to call my road side assistance and let me know when they had arrived. This wasnt Jesse's problem, but he sure solved mine and helped my out of a jam. Thank you so much for your assistance and when it comes time to replace my commuter car, I know where I am coming."

Click here to read more reviews on Yelp!

Tuesday, September 11, 2012

"Time is passing. Yet, for the United States of America, there will be no forgetting September the 11th." -President George W. Bush

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We enjoy hearing from our customers, so keep the feedback coming! Thanks to Justin for this review, and kudos to Juan!

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Justin D.
Denver, CO
Sep 10, 2012
"This dealership was awesome! Me and my wife had a great salesman (Juan) who didn't pressure us in anyway on the purchase, a finance agent who answered all my questions truthfully and honestly, a great atmosphere, even one of the managers checked out the car not once but TWICE before we left their lot.

As for the service department, haven't dealt with them yet so I can't say much (4 stars)

I am now the proud owner of a 2013 Toyota Venza! YEA! Thanks Mountain States Toyota!"

To read more reviews on Yelp click HERE!

Monday, September 10, 2012

There's still time to enter our Facebook contest for your chance to win the new iPad!

Special thanks to Ruth and Darrell for sharing their experience with us! Kudos to Jim for his hard work!

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Ruth and Darrell W.
Aurora, CO
Sep 10, 2012
"We were greeted by Mr. Jim Gallegos with a cordial handshake and a what can I do for you today attitude. Jim was very knowledgeable and quickly located models that we wanted to see. He provided information on available options for each, but never pressured us toward a particular choice. When the model we selected, with the options we desired was not on Mountain States' lot, he did a search, located one elsewhere and then went to get it for us. We would encourage anyone looking to buy a Toyota of any kind to check with customer-friendly Mountain States Toyota first.

Darrell & Ruth W., Aurora, Colorado"

To read more reviews on DealerRater please click HERE!

Thursday, September 6, 2012

Throwback Thursday! Who can tell us what year this classic Toyota was announced?

Publica

Join the conversation on Facebook by clicking HERE!

Another great review on Yelp! Thank you for sharing your feedback, Kyle!

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Kyle G.
Littleton, CO
Sep 06, 2012
"Have been looking for a FJ for a while, found the ideal car at the right price. Deal was done quickly and the car is awesome! reat experience"

To read more reviews on Yelp click HERE!

Wednesday, September 5, 2012

If you're in the market for a new Toyota, be sure to check out our incentives this month!

Toyota-incentives

Low APR, low monthly payments, and much more!

http://www.facebook.com/events/399363610118115/

Special thanks to both Brittany and Valerie for this terrific reviews! Kudos to Nick, Victor, Michael and Justin!

Yelp

Brittany H.
Denver, CO
Sep 03, 2012
"Nick was very helpful and courteous. This was my daughters first experience purchasing and financing a car and it was a good learning experience for her. The team here at Mountain States left us with a great impression and wewill be back in the future.

Thanks to Nick and Tim the GM we are very happy clients!!"

Valerie G
Leadville , CO
Sep 03, 2012
"We had the pleasure of working with Victor in the service department, Michael in sales, and Justin in finance. By far the best Toyota dealership around. Scheduling work in the service department was simple and efficient. Purchasing a new vehicle was also efficient. We will highly recommend Mountain States Toyota to everyone we know and will continue to do business with them even though it is additional time and mileage."

To read more reviews on Yelp click HERE!

Tuesday, September 4, 2012

Toyota Announces Sponsorships of Morgan’s Wonderland and the New Scorpions Stadium

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Toyota today announced its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed with special-needs individuals in mind and built for the enjoyment of everyone, as well as the new San Antonio Scorpions soccer and special-events stadium.  
As presenting sponsor of unique and colorful Morgan’s Wonderland in San Antonio, Toyota will provide major financial support for the 25-acre theme park, which is completely wheelchair-accessible. It features more than 25 elements and attractions including rides, playgrounds and gardens, and in its brief history, it already has attracted guests from all 50 states and more than 30 other countries.

Presenting sponsorship of Scorpions stadium will include naming the facility as Toyota Field. As a member of the North American Soccer League (NASL), which is one step removed from Major League Soccer, the Scorpions are the only team in professional sports to be organized for the expressed purpose of supporting a non-profit such as Morgan’s Wonderland that seeks to help those with special needs.

“Toyota is pleased to support Morgan’s Wonderland and the San Antonio Scorpions,” said Jack Hollis, Vice President of Marketing at Toyota Motor Sales, Inc.  “We are honored to be able to support the mission of Morgan’s Wonderland. In less than three short years, the park has made a difference in the lives of thousands of people with special needs and their families. And now the Scorpions bring both the excitement of pro soccer and a revenue stream for the park; this is a win-win situation for everybody. Toyota, our regional distributor Gulf States Toyota, and the San Antonio-area Toyota dealers are proud partners in sponsoring Morgan’s Wonderland and the Scorpions.”

At the announcement, the new “Morgan’s Wonderland presented by Toyota” signage was unveiled by 18-year-old Morgan Hartman, namesake of the park. This signage will be featured throughout the park and in promotional materials. Three Toyota mobility vehicles will also be displayed at Morgan’s Wonderland.
Toyota Field signage on the 8,000-seat stadium under construction on Thousand Oaks Drive near Morgan’s Wonderland was also unveiled during the announcement. Toyota support for the Scorpions will be visible in multiple communications initiatives for the team.  Capable of expansion in stages to 18,000 seats, the new stadium home of the Scorpions will be completed in time for the 2013 NASL soccer season and also will host community events and concerts.  

“As the regional player here in Texas for Toyota, Gulf States Toyota and our six San Antonio dealers will take the lead in the Scorpions-Toyota Field portion of the sponsorship,” said J.C. Fassino, Vice President of Community Relations for The Friedkin Group, parent company of Gulf States Toyota. “We are pleased to be able to support the Scorpions, their games and their mission of funding for Morgan’s Wonderland. It is a unique sports partnership.”

San Antonio philanthropist Gordon Hartman and his wife, Maggie, led the effort to create Morgan’s Wonderland so people of all ages with and without disabilities could come together in a safe, colorful, barrier-free park for fun and understanding. 

Morgan’s Wonderland opened in spring 2010 along with the South Texas Area Regional (STAR) Soccer Complex, which like the Scorpions, conveys net profits from the operation of 13 first-class, FIFA-sized playing fields to the theme park. Because anyone with a physical or cognitive special need is admitted free to Morgan’s Wonderland, Hartman sought other revenue streams to help the park meet its financial obligations as well as to expand programs and services for the special-needs community. In April 2012, the San Antonio Scorpions FC began play as the newest team in the NASL and started generating net profits for Morgan’s Wonderland. 

“We are deeply grateful to Toyota for the support pledged to Morgan’s Wonderland and the Scorpions,” said Hartman, CEO of The Gordon Hartman Family Foundation. “Toyota is a world-class company with a passion for excellence that extends to helping causes that truly make a difference in people’s lives. We’re just beginning to scratch the surface in helping those with special needs, but Toyota’s involvement, commitment and generosity will definitely help accelerate our efforts.”

Scorpions President Michael Hitchcock said Toyota Field will be “a first-class playing facility where exciting professional soccer will ultimately produce victories for individuals with physical and cognitive challenges. We’re proud to have Toyota’s name on the stadium because it will remind us to continually strive for outstanding performance. We look forward to a long and mutually beneficial relationship with Toyota.”