Tuesday, February 26, 2013

Toyota marks 75 years with interactive family tree


Toyota is celebrating 75 years in the automotive business with style -- and a lavish, fully interactive timeline. We spotted it on Japanese Nostalgic Car, and it's been consuming our productivity ever since.

The sheer amount of information the timeline presents can be a bit overwhelming at first. Poke around, however, and you'll be rewarded with more information about every Toyota, ever than you ever wanted to know.

Here's how it works:

First, decide whether you want to search by make, body type or year, and then browse through the respective lists to find a vehicle you're interested in learning more about.

Selecting a vehicle takes you to a segment of a vast, intricate family tree connecting Toyotas of the past and present. Small notations indicate when models entered and exited specific markets and when major changes -- such as the transition from rear-wheel to front-wheel drive -- occurred.

Once you've honed in on your model of choice -- say, for example, the Toyota Masterace Surf -- click on its respective photo icon. A popup window will appear with a model description, specifications and the plant in which the car was built. There's also a helpful name origin section, and for some models, scans of period catalogs and video features.

At any point in time, you can select a new model via a bar on the left-hand side of the screen.

As if that wasn't enough, there's also a supplementary engine-type chart -- useful for making sense of the often confusing engine codes Toyota employs as well as showing when and where specific engines made an appearance.

We're not sure what percentage of the Toyota workforce was tied up during the production of this incredible family tree, but we're glad it's out there.

And, by the way, happy anniversary, Toyota.

Source: AutoWeek

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